Using the world’s biggest moment in sport (The FIFA World Cup) as the backdrop – Adidas has brought together 56 of the world’s most influential creators across sports, music and culture, including Mo Salah, Messi, Pogba, Ozil, Dele Alli, Gabriel Jesus, David Beckham, José Mourinho, Luis Suarez, Hernandez, Firminho, Lu Han, Von Miller, A$AP Ferg, Caroline Wozniacki, Karlie Kloss and Pharrell Williams.

Introducing… ‘Create the Answer’:

72andSunny agency was behind the new campaign.