BMW is marking this year’s Ramadan with an emotional campaign that tells a story of reconciliation between two brothers.

Ad was created by Serviceplan and directed by Sune Sorensen via Big Kahuna Films. The story revolves around a man who has fallen out with his brother but the brother turns up at his door, to celebrate Ramadan. As Ramadan is the month of forgiveness.

The spot was filmed in Lebanon and features Elie Mitri, a Lebanese actor. The ad will be playing across the Middle East including TV and social media.