The Internet is a zoo filled with cute animals, according to SumAll and Buffer, they’ve teamed up to find the ideal length of just about anything you might post online including Tweets, Facebook posts, hashtags on Instagram and even headlines and email subject lines!

Here are just a few key findings from their research:

  • Tweets that are shorter than 100 characters will have 17% higher engagement.
  • Facebook posts with 40 characters will reach more people and engage more users.
  • Blog posts should be around 1,600 words per post.
  • Emails with 28-39 characters on their subject lines receive 12% more open rate.

Enjoy and feel free to share with your friends and colleagues: