Did you know that Pepsi was previously named Brad’s Drink? Google was BackRub and Nike was Blue Ribbon Sports?

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Introducing a new name or corporate identity for an established business is not only challenging but also an expensive process. Infographic below highlights the year of famous rebrands like IBM, UPS, Kit Kat, Pepsi, SEGA, Subway, Nike, Nissan, Google, Firefox, Royal Mail and many others.