Soft drink company 7up just announced their new logo. The redesign strips out the unnecessary elements from the previous design and introduces a new vague slogan – “Feels good to be you.”

New 7up logo redesign - 2014
New 7up logo redesign – 2014
New 7up slogan - 2014
New 7up slogan – 2014

Previous logo from 2010, by TracyLocke:

Logo from 2010.
Logo from 2010.

Previous to 2010 version, something we grew up with:

Previous to 2010 rebranding
Previous to 2010 rebranding

Here’s the original, back when 7up contained lithium citrate — mood stabiliser and supposed hangover cure.

First logo from 1929
First logo from 1929