ieat foods was founded by a foodie frustrated by years of restricted, ‘same old’ boring choices.

ieat foods has been busy working in partnership with consumers and some of Britain’s top development chefs to design an entire range of delicious, contemporary British dishes – made from the finest ingredients and bursting with flavour.

All of our first 12 dishes can be found in the new halal bay in the chilled ready meal aisle of selected Sainsbury’s stores in London, Birmingham and Leicester.