Here’s a list of most popular videos of this year based on your social media shares. Unsurprisingly, a fifth of this year’s top 20 most shared video ads were relating to the football world cup. The list also features several female empowerment ads, a Thai tearjerker, PSA, Superbowl and a beloved Christmas ad. So a masterclass in exploiting human emotion for profit.

Top 5 most shared video ads includes the Nike’s World Cup, Budweiser and Shakira.

20. KLM: Lost And Found Service

19. P&G: Pick Them Back Up

18. BBC: God Only Knows

17. John Lewis: Monty the Penguin

16. CoorDown: Dear Future Mom

15. Volkswagen: Eyes on the Road

14. FCKH8: Potty-Mouthed Princesses Drop F-Bombs for Feminism

13. Disney (Frozen): Let It Go Singalong

12. Save the Children: Most Shocking Second a Day Video

11. Castrol: Footkhana: Neymar Jr. v Ken Block

10. DTAC: The Power of Love

9. Thai Life Insurance: Unsung Hero

8. Nike: Winner Stays

7. Always: Like a Girl

6. Wren: First Kiss

5. American Greetings: World’s Toughest Job

4. Budweiser: Puppy Love

3. Nike: The Last Game

2. Twentieth Century Fox (Devil’s Due): Devil Baby Attack

1. Activia: Shakira – La La La (Brazil 2014)